MarketDirect Platform

Revolutionary customer engagement eCommerce, marketing, personalization, and order procurement solution.

The Revolutionary Customer Engagement Platform Designed to Power Revenue Growth

Integrated, Flexible eCommerce & Personalization Communication Platform

The EFI MarketDirect customer engagement platform is designed to enable your business to sell, market and procure online. The first of its kind, MarketDirect combines EFI’s legendary ecommerce, marketing, fulfillment, and personalization tools into one powerful platform.

With an intuitive and integrated user experience, it’s easier than ever to build feature-rich online stores, create integrated marketing programs, and generate and publish personalized content anywhere. MarketDirect empowers your customers to evolve their business by improving customer retention and driving stronger engagement—all with tighter brand and asset control.

MarketDirect StoreFront

Our industry-leading web to print software solution empowers your print business online. With simple, intuitive tools and support for a wide range of products and applications, you can grow your business and sell more online.

MarketDirect PackCentral

Flexible and intuitive, online customer portal, designed specifically for the requirements of tag and label, folding carton and box manufacturers. With powerful tools to simplify order procurement for a wide range of products and support for 3D parametric design.

MarketDirect Cross Media

A robust customer communication and marketing campaign software solution designed to make engaging with your customers both existing and new, easy and hassle free. The platform achieves this by providing an intuitive yet powerful user experience where you can quickly create rich personalized communications across nearly any medium.

MarketDirect VDP Enterprise

Powerful personalization software for variable image and text composition. Designed to enable the creation of engaging communications and campaigns, MarketDirect VDP delivers high performance, data-driven rendering of images and documents for any application.

MarketDirect Fulfillment

Intuitive and simple inventory management for pick-and-pack operations with support for inventory mapping, rentals and reservations, shipping, and tracking. Designed for growing fulfillment businesses that need flexible dropship options and optimized pick strategies.

Learn more about MarketDirect.

Learn how the EFI MarketDirect customer engagement platform can help you evolve your business and empower and excite your customers

Always-On EFI Cloud-Ready Services

As an EFI cloud-managed solution you won’t ever have to worry about MarketDirect server availability or uptime, and you can focus on servicing your customers and your business. Our professional services team keeps your solution up to date and running smoothly, alerting you to potential threats and providing 24/7 monitoring.

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